Privacy Policy
Last updated: August 3, 2026 · Effective: August 3, 2026
Curate is operated by Intuitive Fashions, Inc. Curate provides the Curate iOS app, the Curate virtual try-on Chrome extension, and the website at curatefashions.com. This Privacy Policy explains what personal information we collect, how we use and share it, the safeguards we apply, and the choices you have.
If you use virtual try-on, please also read our Virtual Try-On and Image Generation Notice at curatefashions.com/legal/virtual-try-on-notice, which describes in detail how your photographs are handled.
1. Information we collect
Account information
Your email address, display name, and profile picture if provided. If you sign in with Google or Apple, we receive an identifier from them. If you sign in with a password, we never store it in readable form.
Physical characteristics
These are self-reported measurements you provide by moving sliders in the app. We do not measure you, and we do not calculate them from any photograph or scan: height, weight, inseam, chest, waist, hips, shoulders, arm length, and — where applicable to the sizing lane you selected — bust, thigh and calf.
Every field is optional, may be skipped, and is editable at any time. Where you have not set a value the app may display an estimate derived from the values you did set; estimates are shown in grey, labelled as estimates, and are not saved unless you adjust the slider yourself.
Biometric information — we do not collect any
Curate does not collect, derive, or store biometric identifiers or biometric information. We do not scan, map, measure, or extract facial geometry, body geometry, hand geometry, fingerprints, voiceprints, or retina or iris patterns — from your photographs or from any other source. We do not create a facial or body template, we do not compare your photograph against any other photograph, and we do not use your photograph to identify or authenticate you.
The measurements described above are physical descriptions that you enter yourself. They are not derived from an image and are not biometric data.
When you use virtual try-on, your photograph is sent to a third-party AI provider that generates a new image of the selected garment rendered on your photo. Curate does not receive, retain, or store any facial or body measurement, template, or geometric representation from that process.
Photographs and images
Try-on photos you upload; the generated try-on images produced from them; photographs of your own clothing that you add to your closet; the onboarding selfie used for colour analysis and the styled portrait generated from it; and saved looks and closet items with their source URL, brand and image references.
Other information
Messages, posts, comments and reactions you create; the accounts you follow; device or browser type, operating system, screen size and approximate region; anonymized event metrics and error logs. Logs do not include the contents of your photographs or messages. When you use the Chrome extension and click an action button, it reads the product page URL, images, name, brand, category, price and size chart from the active tab — only after an explicit click.
2. How we use your information
To run try-on, size recommendation, outfit composition, community and stylist chat features; to authenticate you and protect your account; to improve recommendations using aggregated and anonymized signals; to send operational notices and, only if you opt in, feature announcements; to detect fraud and abuse; and to comply with legal obligations.
We do not use your individual photographs or measurements to train any model, ours or a third party's. We do not sell your personal information or share it with advertising networks.
3. Data retention and deletion
— Account record: retained while your account is active.
— Saved try-on photographs: retained until you delete them or close your account. They are not deleted on a timer, because a saved photo exists so you do not have to upload one each time.
— Generated try-on images: automatically expire 30 days after generation.
— Physical characteristics: retained until you clear them or close your account.
— Logs and analytics events: up to 90 days, then deleted or anonymized.
Deleting your account
You can delete your account at any time from Profile, then Settings, then Delete account.
Immediately: your account is deactivated, your sessions are revoked, you are signed out everywhere, and your profile stops being visible to anyone.
After 7 days: we permanently delete your account record, your saved photographs and the underlying image files, your generated try-on images, your physical characteristics, your wardrobe items and their photos, your onboarding answers and selfie, your posts and comments, your saved looks, and the behavioural records used to personalise your recommendations.
Changed your mind? Sign in again at any point during those 7 days and your account is restored in full. After the 7 days the deletion runs and cannot be undone.
Encrypted backups roll off within an additional 60 days. Some minimal records may be retained longer where required by law, and we keep a dated record that a deletion was requested and completed — the account identifier and timestamps only, no photographs or measurements — because that record is what lets us show the erasure was honoured.
4. Your rights
Depending on where you live you may have the right to access, correct, delete, port, restrict or object to processing of your personal data, and to lodge a complaint with a supervisory authority. California residents have specific rights under CCPA/CPRA. We do not sell or share personal information for cross-context behavioral advertising.
Notice to Illinois residents
The Illinois Biometric Information Privacy Act regulates the collection of biometric identifiers and biometric information. Curate does not collect, capture, purchase, receive through trade, or otherwise obtain biometric identifiers or biometric information as those terms are defined by BIPA. We do not retain, disclose, or disseminate any such data, because we do not collect it.
The measurements Curate collects are self-reported physical descriptions you enter yourself. BIPA expressly excludes physical descriptions such as height and weight from the definition of a biometric identifier. Photographs you upload for virtual try-on are used to generate an image and are not scanned to produce facial or body geometry.
To exercise any right, email privacy@curatefashions.com from the address tied to your account. We respond within 30 days, or sooner where the law requires it.
5. Children's privacy
The Service is not directed to children under 13, and we do not knowingly collect personal data from them. Virtual try-on is available only to users aged 18 and over; we do not knowingly generate try-on images from photographs of minors. Contact privacy@curatefashions.com and we will delete the information promptly.
6. Security, transfers and changes
Data in transit is encrypted using TLS 1.2 or higher, and photographs and try-on results are encrypted at rest. Access to production systems is limited to a small number of engineers under the principle of least privilege, and that access is logged. Credentials are held in a managed secrets store and are never committed to source control. No system is perfectly secure — email security@curatefashions.com if you suspect unauthorized access to your account and we will investigate within 24 hours.
Curate is operated from the United States. Where required by law we rely on Standard Contractual Clauses to govern international transfers. Material changes to this policy will be announced in-product or by email at least 14 days before they take effect.
Privacy and data-rights requests: privacy@curatefashions.com · Security: security@curatefashions.com · Support: support@curatefashions.com. We aim to respond within two business days.
Intuitive Fashions, Inc.